From Event Dependence to 250 Meetings Booked
Digital Orix built a lead generation system that delivered more than three times the 80-call target, with an actual cost per lead of ₹1,400 against a target of ₹2,800.
Business Challenges
Events were the main source of leads, with no predictable system to generate new enquiries when the business needed them. The client had limited control over when opportunities entered the pipeline.
Reaching this audience and convincing them to engage was difficult. The campaign needed messaging relevant to their decision-making, supported by a way to filter for audience fit.
Event-sourced leads were reported to take longer to close than those generated through the new system. The opportunity extended beyond finding prospects to helping them progress towards a decision.
Strategic Growth Blueprint
We tested TSL, VSL, and QSL funnels and created multiple ads based on the target audience’s psychology. This approach provided different ways to introduce the offer and move interested prospects towards a conversation.
We built WhatsApp automation and sequenced messages to nurture leads. This established a structured follow-up process to support prospects as they considered the next step.
We added a routing system to screen for audience fit. People outside the intended profile were redirected directly to a thank-you page, while suitable prospects could continue through the funnel. The routing was designed to improve lead quality.
Measurable Results & Business Impact
Against an 80-call target, the system delivered 170 additional booked meetings: 3.125 times the original goal.
Actual CPL was ₹1,400 against a ₹2,800 target, placing acquisition cost per lead at half the target level.
The client gained a repeatable channel it could activate beyond its event calendar. Funnel-generated leads were also reported to close faster than event leads.
"Digital Orix connected audience-specific advertising, multiple funnel formats, WhatsApp nurturing and qualification routing into one lead generation system. The outcome was 250 meetings against a target of 80, alongside a CPL of ₹1,400."
Strategic Growth Summary
Top Finance Wealth Management Firm gained greater control over how it generated new opportunities. Digital Orix connected audience-specific advertising, multiple funnel formats, WhatsApp nurturing and qualification routing into one lead generation system. The outcome was 250 meetings against a target of 80, alongside a CPL of ₹1,400.
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