From Clicks to Conversions: Understanding the Customer Journey

[{"selector":"#anim-e77a6da6-7046-43cb-84da-97c953259bc0 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5db0e4fe-17b4-442c-b79d-73c1dc48793d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33c97231-295a-477c-a1bd-2829d7eb3975","keyframes":{"transform":["translate3d(0px, 150.18216%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Discover how a visitor becomes your customer—from the first click to final purchase.

Awareness

[{"selector":"#anim-bd83c8da-72b1-4b52-b3d1-f263cdfdadcd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2558b320-1920-4676-a229-b8b7d8c465e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3e8d2d6-9fe3-445d-87ac-641a0565417a","keyframes":{"transform":["translate3d(0px, 464.30249%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75e5713c-2f9c-4740-8c58-767eaecc412d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6dbf0e38-72ad-49e5-a8cb-94d3cdb6bc40","keyframes":{"transform":["translate3d(0px, 163.39183%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The customer notices your ad, post, or website for the first time.

Interest

[{"selector":"#anim-990c31a2-4ad4-4f9b-af7f-fecd5cf0dd4a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c0d4ec57-b4f8-4f18-a176-181b41594b88","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e1ddf92-ab1c-4b75-9a26-5f952a296f50","keyframes":{"transform":["translate3d(0px, 164.44445%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-af5ae3a0-d0a9-4838-9aac-d1ec07330380","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f336ce7f-372e-407b-abe4-09053d6f6e11","keyframes":{"transform":["translate3d(0px, 330.15863%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] They start exploring your products or services to learn more.

Consideration

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Intent

[{"selector":"#anim-deba630c-ebd9-4092-b6e5-f66f7dc66bf4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2c147c75-50e2-4ee9-8306-f73d49c48dca","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd9531da-fd76-4ec1-bcc3-ece087a89af7","keyframes":{"transform":["translate3d(0px, 164.44445%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a2190ab-a71e-478c-9222-a551be173012","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4f2e8fc-1e85-44b4-a8fb-32b85d56a556","keyframes":{"transform":["translate3d(0px, 328.85995%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] They may add items to a cart or ask for more details.

Conversion

[{"selector":"#anim-e80a482b-84d2-4a91-a963-d6044b901571 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3df1941a-1445-4a9f-b9c7-17bb6ad21439","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8582ebd3-768a-46e3-a1f4-e701376e9b57","keyframes":{"transform":["translate3d(0px, 162.33915%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6bced33c-4e46-4f64-a3f3-1ff8ad414fb7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49004432-225a-40ce-9a9e-79330ed6c2c0","keyframes":{"transform":["translate3d(0px, 328.85995%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The customer buys your product or books your service.

Loyalty

[{"selector":"#anim-ad2e9c81-5a68-43aa-90c9-53ede925c254 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-80f60eef-7f04-4186-94ed-faab60c49740","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7817d93-72d2-41b1-88e7-1b45b2e6581c","keyframes":{"transform":["translate3d(0px, 148.54279%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afaba7a1-be84-4190-a77a-0a166ee110f9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-500c1558-5806-4c36-9d39-e82e9d8d48ac","keyframes":{"transform":["translate3d(0px, 358.73005%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Happy customers return and recommend your business to others.

Digital Orix

[{"selector":"#anim-1a7cbcae-88f5-4029-a259-4e4ac600ccde [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-41d67d29-a1db-4fa1-95c9-c9720df89b35","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6b26bcc5-080c-4d61-ac42-b679d2a626e6","keyframes":{"transform":["translate3d(0px, 261.19158%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-443c32fd-1ce1-48fc-8934-117d8dbce719","keyframes":{"opacity":[0,1]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8f5f7f1-57cc-445b-875a-c62c742dba51","keyframes":{"transform":["translate3d(0px, 543.02581%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] For more information you can visit our official website. Learn more