A Comprehensive Digital Orix Success Story: Case Study of Dr. Sanjay Jain
Client Background and Challenges:
In the bustling city of Jaipur, Dr. Sanjay Jain stands as a senior psychiatrist, de-addiction specialist, and sexologist, running his esteemed clinic. Despite his reputation and expertise, Dr. Jain faced substantial challenges in the digital landscape:
- No Organic Leads: The clinic’s website struggled to attract organic leads, hampering its growth potential.
- Low Keyword Ranking: Crucial keywords like “best psychiatrist in Jaipur,” “best psychologist in Jaipur,” and similar terms failed to secure prominent positions on search engine results pages (SERPs).
Goals and Objectives of the Digital Marketing Campaign:
Dr. Jain entrusted Digital Orix with the critical task of addressing these challenges and achieving specific goals:
- Keyword Ranking: Attain high rankings for key search terms related to psychiatric services in Jaipur.
- Increase Organic Leads: Significantly amplify the number of organic leads generated through the website.
Digital Marketing Strategies and Tactics Used by Digital Orix:
Technical SEO:
- Enhanced Website Speed: Digital Orix prioritized improving the website’s loading speed, ensuring a seamless user experience.
- Technical SEO Settings: The team meticulously configured essential technical SEO elements, such as redirection, robots.txt, canonical tags, and schema markup.
- Ongoing Technical SEO Monitoring: A commitment to monthly technical SEO monitoring ensured that the website remained in top form.
On-Page SEO:
- Meta Tag Optimization: Meta tags, including titles and descriptions, were optimized with precision to cater to specific target keywords.
- Content Revamp: The content on all service pages underwent comprehensive enhancements to boost relevance and user engagement.
- Strategic Keyword Research: A systematic approach to keyword research revealed low-difficulty, high-search-volume keywords, around which informative content was crafted.
- Consistent Content Publication: To capture search traffic effectively, Digital Orix maintained a consistent schedule of publishing blog posts and web stories tailored to low-difficulty, high-search-volume keywords.
Off-Page SEO:
- Local Listing and NAP Citations: Digital Orix executed a robust local listing strategy, bolstering Name, Address, and Phone Number (NAP) citations. This tactic substantially improved Google My Business (Google Business Listing) rankings.
- Web 2.0 Backlinks: The agency established a network of 100 high-quality Web 2.0 backlinks every month, bolstering the website’s authority.
Key Milestones and Implementation Process:
The journey toward transforming Dr. Sanjay Jain’s online visibility involved several key milestones:
- Technical SEO Excellence: Digital Orix’s efforts resulted in a noticeable enhancement in website speed and the implementation of critical technical SEO settings.
- On-Page Optimization: The agency undertook a thorough revamp of meta tags, page content, and introduced strategic keyword integration.
- Off-Page Strategies: Local listing and the creation of high-quality Web 2.0 backlinks significantly contributed to the clinic’s online prominence.
- Content Consistency: Maintaining a consistent schedule of content publication, including blog posts and web stories, was pivotal in attracting targeted traffic.
Results and Achievements:
In just 9 months, Digital Orix’s digital marketing strategies delivered remarkable results:
- Impressive Traffic Growth: Total clicks surged from 6.18K to an astounding 37.7K.
- Substantial Impressions: Total impressions skyrocketed from 342K to a staggering 1.06M.
- User Surge: Monthly website users witnessed an exponential increase from 5,869 to an impressive 34,000.
- New User Influx: New users surged from 5,747/month to an astonishing 33,000/month.
- Enhanced User Engagement: A substantial drop in the bounce rate, from 91% to an engaging 44%.
- Organic Traffic Boom: Organic visitors flourished, ascending from 5,576/month to a remarkable 31,567/month.
- Direct User Growth: Direct users witnessed a substantial jump, from 276/month to an impressive 1,914/month.
- Keyword Expansion: Organic keywords grew from 2,000 to a robust 3,000.
Search Console Data (in the last 9 Months):
- Clicks: 145,000
- Impressions: 4.52 million
- Average CTR: 3.2%
This comprehensive transformation not only elevated Dr. Sanjay Jain’s clinic’s online visibility but also resulted in a significant surge in organic leads and website traffic. The success story of Digital Orix’s strategic digital marketing efforts is an inspiring journey of growth.
Read Also: Revolutionizing Testing Efficiency: TestGrid’s Journey to Success with Digital Orix
Are You Ready to Boost Your Business:
If you aspire to replicate the exceptional results achieved for Dr. Sanjay Jain’s clinic, don’t hesitate to reach out to Digital Orix for a consultation. Explore our range of digital marketing services and start your journey toward online success.
